Dr. Oinam Bedajit Meitei

Dr. Oinam Bedajit Meitei is an Associate Professor in the Department of Mass Communication and Journalism at the Central University of Karnataka, India. As an academic and researcher, his expertise spans media studies, film communication, and cultural studies, with a strong focus on de-westernising visual frameworks in Indian cinema. Beyond film, Dr. Meitei investigates contemporary digital trends, including algorithmic communication, media literacy, and the impact of AI-generated influencer marketing. His indexed publications bridge traditional media ethics with emerging technologies, reflecting a dedication to understanding how evolving digital platforms shape modern communication and Indian societal narratives.